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Stanley Black & Decker Introduces aDAM

The Opportunity

Stanley Black & Decker had a significant investment in a new asset platform—named aDAM— that launched globally. The goal was to drive utilization of the platform, reinforce its importance and acclimate international employees to aDAM. They needed a unique and memorable way to promote aDAM across the globe.

The Challenge

The LogoTools team had to ensure that ideas were out of the ordinary, yet relevant to the launch of a major corporate initiative. The program also had to go beyond branded merchandise to become an integrated campaign and coincide with the launch of aDAM.

The Solution

LogoTools quickly assessed the project, company goals and budget to offer an integrated campaign solution. Partnering closely with the Stanley Black & Decker team, LogoTools recommended introducing a character and personality, a robot, and thus aDAM was introduced. The launch package included performance apparel, custom mini-robot figurines and collateral about aDAM, all branded with a newly developed logo. Signage was unveiled across global company offices, and an internal social media campaign all about aDAM connected engaged employees across the globe.

The Result

Since 2016, the adoption of the aDAM system is ubiquitous and employees love how the program brought a mundane idea to life. The memorable ADAM figurines can still be seen across Stanley Black & Decker offices.

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