Citrix Conference and Fitness

The Opportunity

Citrix hosted a “Good Health in All Ways” themed conference and invited several high profile, executive-level Citrix partners to attend. The Citrix team looked to LogoTools to gear up on promotional ideas, and with the event planners’ guidance the event was a memorable experience from start to finish.

The Solution

LogoTools worked with Citrix and identified branded merchandise that had real and relevant staying power and brought the health and fitness theme to the forefront. The guests’ gift kits included high-end resistance bands, branded nutritional foods, branded performance apparel and audio accessories to help keep attendees moving—in “good health in all ways.”

The Result

Attendees loved the goodies and gear, and by working out with the products and apparel, they helped take Citrix’s fitness to new levels of health and fun! The conference was an effective demonstration of the right exercise equipment paired with the perfect promotional workout gear.