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Kentwood Partners Takes Tradeshow Stress Away

The Opportunity

Gearing up for the fall tradeshow season, Kentwood Partners needed an inspired promotional idea to support and create awareness of their outbound telemarketing programs designed to drive event pre-registration as well as their event service offerings. They sought an idea that would help companies understand how Kentwood Partners could not only take the stress out of tradeshow planning, but could also make their show successful!

The Solution

LogoTools recommended a “Relax…We Can Help” direct mail campaign. Each recipient received a personalized, relaxing beach-themed gift package that included an informational benefits sheet, a personalized card and an acrylic wine tumbler.

The Result

Kentwood Partners loved the creative, out-of-the-box idea and how easily and effectively it communicated how their firm takes the stress out of event planning for potential clients. The campaign generated a 700% increase in ROI!